Nine Ways to Boost Your Search Engine Ranking

Search Engine Optimization

Christopher Wray

Today, Internet searches produce significant amounts of organic traffic for businesses. How? Simply put, through search engine ranking.

Naturally, more and more businesses have made concerted efforts to boost their search engine ranking. That means that your business is actually at a disadvantage if it isn’t making an effort to rank within search engines. But have no fear! If you’re looking to boost your own company’s search engine visibility (and you should), here are nine ways that you can do just that.

1. Harness the Power of SEO

First and foremost, search engine optimization (SEO) is essential to your business’s ability to obtain a higher search engine ranking. In fact, it’s everything. You can follow the next eight points, but if you don’t implement SEO whenever possible, you’re going to struggle to rank in search engines. This involves your site title, headings, and meta descriptions. Make sure your page fits with what your descriptions are about because these will be what help users decide whether they want to visit your site.  

2. Ensure that Search Engines Can Crawl Your Site

Most major search engines have bots, sometimes referred to as web “crawlers” or “spiders”. These bots collect data from sites and update their search engine’s information accordingly. Your site can either facilitate or hinder efficient web crawling, depending on how many errors and bugs are present on your site. Clean things up so that search engines can gather updated information regularly.

3. Enhance Your Site Speed

One of the biggest search engine killers is site speed. Yes, Google does know when your site is quick; but similarly, it knows when your site uses a poor web hosting service. If you can do better in the speed department, don’t hesitate to shop around!

4. Run a SEO Site Audit

Once you think you’ve done a decent job optimizing your site, run a SEO site audit just to be sure. More often than not, site audits can identify issues that hadn’t crossed your mind. It might even take a few audits before you’re able to flush out all of your SEO problems.

5. Create a Blog

Have you noticed that more and more businesses are starting to produce original content? This shouldn’t come as a surprise. There is a direct correlation between this new wave of company blogging and search engine ranking. Creating a blog will make your business stand out as an authority on your area of service.

6. Develop Shareable Content

When you write, include call-to-actions (CTAs) and plenty of sharing options so that your content can make it to as many places as possible. The easier it is for readers to engage and share, the better it is for your site’s SEO.

7. Use Social Media

Make no mistake – social media has dominated this decade, and the collective networking phenomenon shows no signs of slowing down. If social media isn’t part of your content marketing strategy, you’re not going to generate nearly the number of leads that social media can help you create.

8. Make Sure Every Page & Post Is Optimized

You want your site to rank as high as possible, right? Well, in order to achieve that, make sure you leave no stone unturned with regards to SEO. Every page and post on your site should be keyword-rich and include solid title tags, image tags, and meta descriptions.

DOES THIS ALL SEEM LIKE TOO MUCH? WELL, THAT IS WHERE WE COME IN. WE ARE A TEAM OF PEOPLE WHO WILL PARTNER WITH YOU TO IMPLEMENT ALL OF THE ABOVE AND MORE FOR YOUR COMPANY ONLINE. CONTACT US TO GET STARTED!

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